Can you increase opt-ins by reducing unneeded data collection?
- Are you prominently directing web visitors to sign up for email? Can you place this on more pages, or in more visible locations?
- Do you clearly define significant benefits for subscribers signing up for your email? Does the email you send confirming the opt-in restate the benefits?
- Can you set expectations and ask subscribers to “add this address to your safe list” in the opt-in process?
The language you use, the support graphics, and the staging techniques you employ can make a huge difference between being ignored and creating an evolving, dynamic relationship that can enhance database precision, enrich dialogue, and help you showcase a larger scope of services.
If you’re not using strict opt-in policies, now is the best time to start. As consumers continue to tire of unwanted email, you’ll continue to see declining response rates if you are not using an opt-in-only process.